Secure more bookings and help grow your business to reach more customers than ever before on GetMyBoat.
When renters use GetMyBoat, they are often browsing dozens of options in their selected city and comparing various offerings available to them for their desired dates. It can be tough to choose when there are many boats and yachts of similar specs available, but one way to make your boats stand out and capture the attention of a renter is to write clear and detailed descriptions. If you haven’t updated your boat listing descriptions in a while, here are some suggestions for polishing them to attract more customers who are ready to book with you.
When it comes to your boat listings, “set it and forget it” is not the best strategy to secure more business and convert interested renters into confirmed and paying customers. Regularly updating your boat descriptions/listing titles to reflect seasonal changes, special events, (i.e., rent a boat during Summer Fest 2022!), new special offerings on your charters, and weekend deals can lead to more secured bookings. Changing your title to “SUNDAY SPECIAL!” on a Friday to offer a small discount or deal for an unbooked Sunday can lead to a full day of confirmed bookings and more money for your boat rental business.
The title of your boat listing should be spicy! This is the initial attention-grabber that will get renters to click on your listing for more information. Don’t use obvious adjectives or boring descriptions. This is the place to pop in any information that makes your boat charters unique and enticing.
Despite what some people seem to think, using ALL CAPS does not work as well to entice renters as specific, descriptive words do. A TITLE IN ALL CAPS CAN BE OVERWHELMING AND SUBCONSCIOUSLY CAUSE A RENTER TO KEEP SCROLLING. Don’t yell at your customers, invite them in to learn more!
Display the best images first. Add a beautiful cover photo to catch the renter’s attention. Blurry, outdated, or low-quality images are a no-go, especially for the first four uploaded. The pixels of your images should be, at minimum, 1024 x 768 @ 72dpi.
Upload at least 5-10 high-quality images showing a variety of aspects of your boat - multiple angles, interior, and exterior, as well as photos from renters or with people enjoying your boat.
The first paragraph of 250 characters which are initially visible on your listing once a renter clicks on it. Writing a brief and snappy summary of what renters can expect to enjoy with you is a great way to draw them in to read more. This is also a good place to put any important updates. (ex. holiday or seasonal offers, event-specific pricing, or new vessel features)
This is where you’ll want to include as much detail as possible about your boat and the experiences you offer. It’s a good idea to break up the full description into paragraph sections or bullet points with clear sub-categories so renters can easily find the relevant information they are looking for.
Include an Accurate Description of the Boat/Vessel. This is crucial. When a renter sees your boat for the first time, they want to feel they are getting exactly what they booked when they confirmed and paid online.
Remember, GetMyBoat does not handle tips/gratuity.
It’s important to highlight boat amenities that would entice renters to book with you. These aspects add value to your listing and give renters an idea of how they would spend their day on your watercraft. Include features that add convenience, comfort, and fun to a trip!
Examples of what to include:
Full Descriptions will reduce the amount of messaging and back and forth with each renter. They will improve the quality of your inquiries and such convert more into business. Just make sure to respond quickly!
When renters book a boat with you, they aren’t just booking a vessel. They are booking an experience with you as their captain or rental provider, and communicating your skills and background can help renters feel confident in their choices. Owners who have detailed and completed profiles secure more bookings than owners with templated content in their profiles.
After you’ve completed a trip, you can kindly ask your guests to leave a review on your listing. Real customer reviews are great recommendations and unbiased opinions from past customers. Having reviews attached to your listing can be the key to customers booking with you. You can also better understand the customer experience you provide from reading reviews and using the feedback to improve overall customer satisfaction.